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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
Customer relations -- Management -- Data processing. --- Customer relations -- Management. --- Electronic commerce. --- Customer relations --- Engineering & Applied Sciences --- Commerce --- Business & Economics --- Marketing & Sales --- Computer Science --- Management --- Information Technology --- Computer Science (Hardware & Networks) --- Management. --- CRM (Customer relationship management) --- Customer relationship management --- Computer science. --- Computers. --- Computer Science. --- Computer Science, general. --- Information Systems and Communication Service. --- Automatic computers --- Automatic data processors --- Computer hardware --- Computing machines (Computers) --- Electronic brains --- Electronic calculating-machines --- Electronic computers --- Hardware, Computer --- Computer systems --- Cybernetics --- Machine theory --- Calculators --- Cyberspace --- Informatics --- Science --- Information systems. --- Computer Applications. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software
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Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- informatica --- informatiesystemen
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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- informatica --- informatiesystemen
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